Shopify Integration

The Entrolytics Shopify App provides complete e-commerce analytics for your Shopify store with automatic tracking of products, add-to-cart events, purchases, and revenue.

Features

• ✅ One-click installation from Shopify App Store
• ✅ Automatic e-commerce tracking - Add-to-cart, purchases, revenue
• ✅ Real-time dashboard - View traffic and sales in real-time
• ✅ Privacy-focused - GDPR compliant, no cookies required
• ✅ Product analytics - Track which products drive the most views and sales
• ✅ Customer journey - Understand the path to purchase
• ✅ Marketing attribution - See which channels drive conversions

Quick Start

What Gets Tracked

Automatic Tracking

Once installed, the app automatically tracks:

Revenue Tracking

All monetary values are captured:

• Cart value on add-to-cart
• Order total on purchase
• Currency (multi-currency support)
• Tax and shipping (optional)

Customer Analytics

Understand your customers:

• Geographic location - Country, region, city
• Device type - Desktop, mobile, tablet
• Browser - Chrome, Safari, Firefox, etc.
• Traffic sources - Direct, Google, social media, referrals
• Marketing campaigns - UTM parameter tracking

Configuration

App Settings

Access settings in your Shopify admin under Apps → Entrolytics:

Self-Hosted Instance

To use a self-hosted Entrolytics instance:

E-commerce Events

Add to Cart Tracking

Automatically captured when customers click "Add to Cart":

{
  event: 'add_to_cart',
  data: {
    product_id: '12345',
    product_name: 'Blue T-Shirt',
    variant_id: '67890',
    variant_name: 'Medium',
    price: 29.99,
    quantity: 1,
    currency: 'USD'
  }
}

Purchase Tracking

Captured on the thank you page after checkout:

{
  event: 'purchase',
  revenue: 99.99,
  data: {
    order_id: 'ABC123',
    total: 99.99,
    currency: 'USD',
    items: 3,
    products: [
      { id: '123', name: 'Product A', price: 29.99, quantity: 1 },
      { id: '456', name: 'Product B', price: 49.99, quantity: 2 }
    ]
  }
}

Custom Events

Using Liquid Templates

Track custom events in your theme's Liquid templates:

<script>
  window.entrolytics?.track('custom_event', {
    action: 'clicked_banner',
    banner_id: '{{ section.id }}'
  });
</script>

Using Theme JavaScript

Track events in your theme's JavaScript files:

// Track newsletter signup
document.querySelector('#newsletter-form').addEventListener('submit', () => {
  window.entrolytics?.track('newsletter_signup', {
    source: 'footer'
  });
});

// Track video play
document.querySelector('.product-video').addEventListener('play', () => {
  window.entrolytics?.track('video_play', {
    product: '{{ product.title }}'
  });
});

Analytics Dashboard

Key Metrics

View these metrics in your Entrolytics dashboard:

Multi-Store Setup

If you have multiple Shopify stores:

Integration with Shopify Features

Shopify Markets

The app automatically handles multi-market stores:

• Currency conversion tracking
• Region-specific analytics
• Market segmentation in reports

Shopify POS

Track in-person sales (requires additional setup):

1. Enable POS tracking in app settings
2. Sales will appear in your dashboard with pos source tag

Shopify Flow

Create automated workflows based on analytics:

1. Install Shopify Flow app
2. Connect Entrolytics webhook triggers
3. Example: Send email when product reaches X views

Troubleshooting

Best Practices

UTM Campaign Tracking

Add UTM parameters to your marketing links:

https://yourstore.com/products/shirt?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

This lets you track which campaigns drive traffic and sales.

Product Tagging

Use consistent product tags and collections:

• Entrolytics can group analytics by product type/collection
• Helps identify which categories perform best

Regular Monitoring

Check your dashboard weekly:

• Identify traffic drops early
• See which products are trending
• Optimize underperforming pages

Privacy & Compliance

GDPR Compliance

The Entrolytics Shopify app is GDPR compliant:

• ✅ No cookies - Cookie-free tracking
• ✅ IP anonymization - IPs are hashed, not stored
• ✅ Data minimization - Only essential data collected
• ✅ Right to deletion - Customers can request data deletion
• ✅ Privacy policy - Includes analytics disclosure

Cookie-Free Tracking

No consent banners needed:

• Tracking works without cookies
• Uses first-party data only
• No third-party data sharing

Data Retention

Configure data retention in Entrolytics settings:

• Default: 12 months
• Options: 3, 6, 12, 24 months, or forever
• Older data automatically deleted

Uninstalling

Support

• App Support: In Shopify admin, go to Apps → Entrolytics → Support
• Documentation: docs.entrolytics.click
• Email: hey@entrolytics.click
• GitHub: entrolytics-shopify

Pricing

• Free - Included with Entrolytics Free plan (10K views/mo)
• Pro - $9/mo for 100K views/mo + advanced features
• Billing handled through Entrolytics (not Shopify billing)