Key metrics at a glance:

• Total page views - All page loads
• Unique visitors - Individual users
• Sessions - Complete user visits
• Bounce rate - Single-page sessions
• Average session duration - Time spent on site
• Pages per session - Engagement depth

View trends over time with interactive charts.

Top pages by views:

• Most visited pages
• Time spent on each page
• Entry rate (% who landed on this page)
• Exit rate (% who left from this page)
• Bounce rate per page

Identify your highest and lowest performing content.

Entry pages - Where visitors land:

• Top landing pages
• Conversion rate by entry point
• Bounce rate by landing page

Exit pages - Where visitors leave:

• Pages with highest exit rates
• Normal exits vs bounces
• Optimize high-exit pages

See where your traffic comes from:

Direct traffic:

• Typed URL or bookmarks
• Email links (if not tagged)
• Mobile apps

Referral sources:

• Social media (Twitter, Facebook, LinkedIn, Reddit)
• Search engines (Google, Bing, DuckDuckGo)
• Other websites linking to you
• Email campaigns

Metrics per source:

• Total visitors
• Bounce rate
• Conversion rate
• Time on site

Track marketing campaigns with UTM parameters:

UTM parameters:

• utm_source - Traffic source (google, facebook, newsletter)
• utm_medium - Marketing medium (cpc, email, social)
• utm_campaign - Campaign name (summer_sale, product_launch)
• utm_term - Paid search keywords
• utm_content - A/B test variants

Example:

https://example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

Reports:

• Top campaigns by traffic
• Conversion rate per campaign
• Revenue per campaign (if tracking purchases)
• ROI analysis

Search engine keywords (when available):

• Organic search terms from Google Search Console
• Click-through rates
• Average position
• Impressions vs clicks

Note: Most search engines now hide query data for privacy

Standard event types:

Button clicks:

entrolytics.track('button_click', {
  button: 'cta_signup',
  location: 'hero'
});

Form submissions:

entrolytics.track('form_submit', {
  form: 'contact',
  fields: 3
});

Downloads:

entrolytics.track('file_download', {
  filename: 'product-guide.pdf',
  size_mb: 2.4
});

Outbound links:

entrolytics.track('outbound_link', {
  url: 'https://partner-site.com',
  text: 'Learn More'
});

Track the complete purchase funnel:

Product view:

entrolytics.track('product_view', {
  product_id: 'SKU-123',
  product_name: 'Blue T-Shirt',
  category: 'Apparel',
  price: 29.99
});

Add to cart:

entrolytics.track('add_to_cart', {
  product_id: 'SKU-123',
  quantity: 2,
  price: 29.99
});

Checkout started:

entrolytics.track('checkout_started', {
  cart_value: 89.97,
  item_count: 3
});

Purchase completed:

entrolytics.track('purchase', {
  order_id: 'ORDER-12345',
  total: 99.99,
  currency: 'USD',
  items: 3
}, 99.99); // Revenue

Measure user engagement:

Video interactions:

entrolytics.track('video_play', {
  video_id: 'intro',
  duration: 120
});

entrolytics.track('video_complete', {
  video_id: 'intro'
});

Scroll depth:

entrolytics.track('scroll_depth', {
  depth: 75,
  page: '/blog/article'
});

Comments & shares:

entrolytics.track('comment_posted', {
  post_id: 'blog-123'
});

entrolytics.track('content_shared', {
  network: 'twitter',
  post_id: 'blog-123'
});

Export data for further analysis:

• Page views and sessions
• Event data with properties
• Visitor demographics
• Revenue data
• Custom date ranges

Use in:

• Excel/Google Sheets
• Tableau, Power BI
• Custom data pipelines
• Compliance reporting

Full API access for programmatic data retrieval:

curl https://cloud.entrolytics.click/api/websites/{id}/stats \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -d "startAt=1704067200000&endAt=1706745600000"

Available endpoints:

• /api/websites - List websites
• /api/websites/{id}/stats - Get stats
• /api/websites/{id}/pageviews - Page data
• /api/websites/{id}/metrics - Custom metrics
• /api/websites/{id}/events - Event data

📖 Full API documentation

Automated PDF reports:

• Weekly summary reports
• Monthly performance reports
• Custom report schedules
• Email delivery

Perfect for:

• Client reporting
• Executive summaries
• Stakeholder updates
• Compliance documentation